JDM
The Road to FREEDOM
JDM Driving School are the road to freedom for hundreds of new drivers in the Sheffield area. Our driving school was established in 1993 and has grown to be the largest Sheffield based driving school with experienced and fully qualified driving instructors serving all areas of Sheffield and the surrounding towns and villages.
Our fair and competitive prices and our determination to be BETTER than the rest are your guarantee that with JDM, you will get real value.
Please browse this site or contact our office for a free information pack
Call: 0845 601 8685
or 0114 258 9872 |
| Home Page: JDM - The Road to FREEDOM |
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ABOUT US:
JDM have a simple philosophy. We aim to be the kind of company that good instructors would work for and have the kind of good instructors that customers would want to learn with and to be happy to pay for. |
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For us, it's all about fairness. We don't think people expect the cheapest price will give the best quality. Customers know this or learn this the hard way. We therefore aim to give the best possible quality for the fairest possible price. We think this is REAL VALUE!
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We buy the best cars and recruit the best instructors. We re-train staff to improve standards and keep everyone up to date and we maintain cars to improve reliability.
We have become the largest of the Sheffield based schools and we believe that our Sheffield roots give us an edge over bigger companies that come into the city from elsewhere. | |
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START NOW:
Book Today and you could be eligible for two hours for the price of ONE!
At JDM, the first session is half price to any learner who has not previously taken a practical driving test (anywhere in the world) does not hold a full licence (Including foriegn, miliatary or international licences) and starts with us before booking their first test. This means even if you have had lessons before you can book TWO hours and pay for ONE with the second hour FREE.
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For full details on our pricing structure, click on the "PRICES" logo above this page.
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Furthermore, you could WIN ten hours with us. Click on the WIN LESSONS button above and give it a go. It's easier than you think!!
CHRISTMAS TOKENS.
Visit the prices page and find out about our Xmas Token offer for 2008
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What if you paid a lower price and got less?
Would you be happY?
What if you paid a lot more and got the same as before?
Would that make you smile?
At JDM, I want you to pay a FAIR and COMPETITIVE PRICE and then get MORE than you were expecting.
We want to still be around 15 years from now, we want to learn from the mistakes of the last 15 years and we want you to benefit from our experience
£21.00 for an hour with an experienced
professional is not expensive. To be picked up and dropped off again, in different places, to be able to pay by cash, cheque or card and to be offerred discounts for block booking and your first lesson... now that's great value
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This website:
Please click on the above icons to find out all about us.
We have profiles on our team of instructors.. We have more about our cars, those hard working four wheel contraptions which our customers need to master.
We give you a chance to win 10 free hours.
We tell you what to expect from your theory and practical tests and what you should consider after PASSING your test. |
OUR COMPETITION
It is tempting for me to say we have no competition. So few of our rivals have done what we have done.
We don't sell gimmicks like "Pass in a week" which for the average beginner is an impossibility.
We don't sell CHEAP, because quality costs. Our cars, our instructors need to be paid for.
We also don't sell EXPENSIVE lessons. The 2 biggest driving schools in the UK are over £3.00 per hour dearer than we are. At those prices, you are paying towards huge corperations and their shareholders.
What we do is simple. We try to find better instructors and give good honest advice. Our instructors should be knowledgeable and motivated to teach you or your family.
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CHOOSE RIGHT Your visit to this website should help you choose the right driving instructor for your son, daughter or yourself.
There were 26000 approved driving instructors (ADI) in the mid 1990's there are now over 40000 with many thousands in training. Are they all in this business for the right reasons or are they joining this trade because they seriously believe this job offers flexible working hours AND a big income. My team know the truth. My team are in it because this job suits our personality and it is something each of us are good at.. Try us and we'll prove it! |
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| Our History |
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JDM driving school were founded in 1993 in Sheffield, South Yorks by the current proprietor, Alan Marsden ADI. |
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They take their name from the initials of Jayne Dawn Marsden. Jayne died from breast cancer in 1991. Her husband, Alan decided to honour her memory by naming his new business venture after her.
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For a few years, Alan ran JDM as a one man operation. However the company was very successful in attracting new business and a number of driving instructors expresed interest in joining.
JDM grew very quickly to include around a dozen locally based driving instructors and has consolidated to this size in recent years.
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About Us |
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JDM have a simple philosophy. Give our instructors the kind of company we would want to work for and give our customers the kind of Driving School we would want to learn with.
For us, it's all about fairness, quality and value.
Fair prices, fair work conditions for our staff.
Happier staff look after the customers better. happy customers will recommend us
Quality: Recruit the right staff, buy them the right cars, provide help and retraining and reward good results. the staff get better, quality is assured.
Value: If the customer can buy high quality at average prices, then this is far better value than buying average lessons at low prices. Learn better, drive better, pass better.
FIRST SESSION - HALF PRICE?
DISCOUNTS FOR BLOCK BOOKING?
Click on the PRICES icon above
FREE LESSONS?
Click on the WIN LESSONS icon, above. |
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TODAY and ONWARDS
Whilst it is tempting to keep growing and expanding in to new terriortory, Alan has decided to prioritise QUALITY. This is easier with a smaller and locally based team.
JDM added the services of a Call Centre to handle the enquiries and credit card payments. This ensures a human voice will take all enquiries throughout the day
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THE QUEST FOR QUALITY
To teach a learner driver you have to be 21 and to have 3 years experience of driving on a full licence. To charge money or any other reward for driving lessons you have to have qualified as a Trainee Driving Instructor or to become a fully qualified ADI (Approved Driving Instructor) Trainees will have passed an extended Theory Test and an extended driving test and will have to pass their third exam within the next 6 months to become an ADI.
The third exam is a test of instructional ability and many trainees fail to beat this hurdle. JDM only recruit instructors that have passed all three exams and are therefore fully qualified and proven to be fit to instruct | |
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The Proprietor:
Alan Marsden ADI
Alan was born in Sheffield and attended Carfield & Newfield schools. He has served an apprenticeship as a motor vehicle technician and has worked for distributors of motor vehicle parts. He spent 4 years working as a district franchise manager with Peugeot Motor Company and has also worked in the sales dept of a local car dealer. Teaching people to drive means that Alan has been involved with all aspects of the motor vehicle from Manufacture, parts, service and sales and now the actual driving. | | |
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| Recruitment and Training |
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Quality begins with Good Recruitment
Not every instructor who has joined JDM has been an instant success, but we always try to recruit the most suitable. All newcomers will have to be fully qualified ADI's and all will have shown a commitment to personal improvement. Those that fail to develop and improve will be hounded and helped in equal measure. This means that the better ones improve and stay and the lesser ones leave. We're confident our present team are all of a like mind and all proud to be delivering quality and good service. |
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Further Training
Most driving instructors work hard to pass their exams to become fully qualified. Unfortunately few take any further training even though government inspectors will see them every 2 to 4 years and do have the powers to remove their licence to teach (ADI Badge). At JDM, it is compulsary for all our instructors to attend training days every single year. We also put new recruits with a Mentor (A more experienced colleague) to help them develop quickly from newcomer to experienced ADI. | |
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| Compare and Contrast |
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We encourage improvement
JDM are committed to being around for many years to come. The 15 years we have been in Sheffield is only the beginning. We know that our long term future depends on delivering our customers the opportunity and chance to pass their driving test first time. We give financial incentives to our instructors to reward them for good pass rates. |
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We Value Our Staff
When the teachers are happy, the pupils are happy. JDM offer the best possible package to our instructors and give plenty of support to our staff. We know we can't please everyone all the time, but we are determined to try and try again. By looking after our staff, we believe we can ensure they look after you. We don't have shareholders, we're not owned by corperations or some distant guy in a far off town, we are on your doorstep and we're here for you. | |
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JDM Driving School - The Road to FREEDOM
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| Please click on CONTACT US or contact us by phone or email for full information in the meantime. |
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Tel; 0114 258 9872
or; 0845 601 8685
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Quality v Price
JDM are committed to providing top quality tuition from the best driving instructors available in the best cars available.
We believe quality at a fair price is better value than sending inexperienced, unsupervised or even unqualified instructors at cheaper prices.
Those who try us usually agree
WIN FREE LESSONS!
Click on the link above to visit our free to enter competition. Just solve the simple riddle and you could save big money on future lessons. |
Welcome to the recently rebuilt JDM website. It has been undergoing a total revamp.
